AI-powered stuffed animals are transforming children's play by combining cuddly companionship with interactive learning.

Toys such as Curio's Grem and Mattel's AI collaborations offer screen-free experiences instead of tablets or smartphones, using chatbots and voice recognition to engage children in conversation and educational activities.

Products like CYJBE's AI Smart Stuffed Animal integrate tools such as ChatGPT to answer questions, tell stories, and adapt to a child's mood, all under parental controls for monitoring interactions.

Developers say these toys foster personalised learning and emotional bonds instead of replacing human engagement entirely.

The market has grown rapidly, driven by partnerships between tech and toy companies and early experiments like Grimes' AI plush Grok.

At the same time, experts warn about privacy risks, the collection of children's data, and potential reductions in face-to-face interaction.

Regulators are calling for safeguards, and parents are urged to weigh the benefits of interactive AI companions against possible social and ethical concerns.

The sector could reshape childhood play and learning, blending imaginative experiences with algorithmic support instead of solely relying on traditional toys.