Google's CEO Sundar Pichai and other tech leaders are urging their employees to quickly integrate AI into daily operations. The aim is to enhance productivity as companies seek smarter ways to manage rising costs.

Rather than simply expanding their workforce during periods of growth, firms like Google and Amazon are now focusing on AI tools to improve efficiency. Google plans to spend$85 billion this year to expand data centres for advanced AI models.

Meanwhile, Amazon has warned employees about upcoming layoffs linked to AI adoption, encouraging staff to learn how to work effectively with smaller teams.

Alphabet, Google's parent company, has already reduced its workforce by about 6% in 2023, cutting thousands of jobs while continuing to invest heavily in AI development. Pichai described this period as one for cautious investment aimed at boosting productivity.

Other tech leaders, including Microsoft's Julia Liuson and Shopify's Tobi Lutke, have echoed the sentiment that adopting AI is now essential for success.